Website Design Port Macquarie

The 5 Basics For Website Design

Goals

Fonts

Colors

Logo

Plus Search Engine Optimised Content

Choose Website Goals

Choose Your Website Goals

The first step is to clearly define your website goals.

What do you want your website to do for you or your business? Is it a productivity tool, a brochure to make you look good, an ecommerce solution, an email capture solution or a combination of these. Prioritise its primary functions.

Often the goals of the website will grow and change as the business does. WordPress is a Content Management System and allows for flexibility in design and functionality changes.

The important thing now is, that you set the initial design goals and have an idea of any major changes down the track.

Need more info, please contact us.

 

Choose 2 Fonts

Choose 2 fonts (3 max) that look good together, or just allow the designers to do so.

One font will be your heading font, and the other will be your body font. Choose fonts that suit your audience.

Sans Serif fonts are generally more readable, especially on mobile.

A sure fire winning combination is 2 different Sans Serif fonts or a Sans serif for headings and Serif for body text.

Take a look at some samples below.

Choose 2 fonts (3 max) that look good together, or just allow the designers to do so.

One font will be your heading font, and the other will be your body font. Choose fonts that suit your audience.

Sans Serif fonts are generally more readable, especially on mobile.

A sure fire winning combination is 2 different Sans Serif fonts or a Sans serif for headings and Serif for body text.

Take a look at some samples below.

Open Sans

Droid serif body

Open Sans

Lato body text

Open Sans

Verdana text

Open Sans

Railway body text

Choose 4 Colors

 

This is an extremely important step. Choose complimentary colors palettes very early in the design phase. Aim to choose a palette of 4 colors.

Always let your professional web designer take the lead here. Find websites you love the look of or use a really fun tool to play with colors, like Color Generator.

Below are some examples of 3 color pallets know to boost engagement.

Need more info, please contact us.

 

Engaging Color Palette 1

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Engaging Color Palette 2

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Engaging Color Palette 3

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Choose A Logo

Let’s just discuss a few of the most important aspects.

  1. Your logo needs variations to be readable or recognizable through various sizes. Eg: Facebook doesn’t use the entire word on its square app size logo.
  2. Your logo needs to fit the shape of the locations you want to use it.
  3. You need logo options for both light and dark backgrounds.
  4. You need different logo shapes and sizes including a square version, wide rectangle, tall rectangle, circle, button and icons.
  5. You need color variations of your logo.

Let’s just discuss a few of the most important aspects.

  1. Your logo needs variations to be readable or recognizable through various sizes. Eg: Facebook doesn’t use the entire word on its square app size logo.
  2. Your logo needs to fit the shape of the locations you want to use it.
  3. You need logo options for both light and dark backgrounds.
  4. You need different logo shapes and sizes including a square version, wide rectangle, tall rectangle, circle, button and icons.
  5. You need color variations of your logo.

Getting A Logo Designed

At first seek lots of inspirational designs from a variety of low cost designers. Only once you find some designs you love that will work, then focus on getting one designer to produce high quality variations on the chosen design.

We have broken through the language barrier to arrive at a group of around ten designers we use to get inspiration from. We then use the best of those to deliver the final product.

See our logo design page for samples and the details form.

Need more info, please contact us.

Provide The Content

 

You will then need to provide content.

People don’t go to web pages to read. So keep it brief and provide meaning in minimum word count.

Your content needs to align with the your business and the keywords you want to be found for when using search.

Unless you want to pay a designer to learn your business, you need to commit time to deliver the content for your site, then let the web designer trim it and shape it to fit.

Its best to prioritise the content you provide.

 

You will then need to provide content.

People don’t go to web pages to read. So keep it brief and provide meaning in minimum word count.

Your content needs to align with the your business and the keywords you want to be found for when using search.

Unless you want to pay a designer to learn your business, you need to commit time to deliver the content for your site, then let the web designer trim it and shape it to fit.

Its best to prioritise the content you provide.

Other Design Considerations

  • What categories do you want on your website
  • What pages, subpages, and sections do you want on each page
  • Will you supply images, hire a photographer or get the website designer to use stock images
  • Will you be using any video or paying to have any video produced
  • Do you want a blog, where you can easily publish new information with few web design skills
  • Do you want multiple blogs, eg: a recruitment site that may want to publish full time in one blog and part time in another.
  • What email account or accounts will you link to each from you put on your site
  • Which contact details do you want to publish on your website
  • What is your budget for site construction, graphics
  • How and where will your site be promoted
  • Will you be linking your website to social media accounts

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